Most car dealers use GEOFencing in marketing strategies. They fence their competition and try to entice their customers. They fence trade shows and complementary businesses like car washes and auto parts stores, sending ads to customers who may have cars on their minds. What LocalCarOwner.com does differently allows us to take GEOFencing to the next level. We have developed tech that allows us to fence residential homes down to the precise property lines. Combining our GEOFencing capabilities with Big data segmentation, we can send Microtargeted advertising to any device that crosses our fence line. This is extremely precise, Microtargeted marketing sent to only the most highly-qualified potential customers. It’s also the advantage you’ve been looking for to drive business to your dealership’s doors! Our technology has a full managed dashboard where you can get reports, set CPM limits, max bids and add as many campaigns as you would like. You are able to access this either self serve or we can manage it for you!
We provide targeted email services to blast out your advertising to qualified buyers in your area. Our email lists are curated according to criteria like customer income, credit rating, preferred car brands, and car buying behavior. This helps us find the most highly-qualified potential buyers and deliver your advertising to them before competing dealerships are aware they’re in the market. Email advertising has proven to bring in customers, but if you feel you need to increase your reach and conversion rate, we can double up our email campaigns with our Mircotarget GEOFence mobile marketing. Using this combination of powerful marketing tools will increase your ability to reach customers and drive them to your dealership!
Most factory dealers have inhouse marketing teams and are even hammering out inhouse cold calls. We know that you are working your internal database and have customer information now. For example, you may be working with 20,000 records but really have more like 500,000 in your AOR that would be interested in buying from your dealership.
We can provide your dealership with very specific car owner data in the same way that we do marketing through email and GEOfencing. If what you need is data for your internal marketing and outreach efforts, we can increase your access to local car buyer data.